Juniper by IMC

Experience the Future of Wholesale Commerce

Juniper is a full suite of B2B digital sales and marketing solutions designed to facilitate wholesale buying and selling across all channels – at market, online or on the road. The Juniper suite includes a B2B wholesale digital marketplace, software enablement tools for sales, customer and product data management and branded e-commerce websites. It’s a simpler, easier way to manage and exchange data across all channels, reach more buyers and efficiently connect your physical and digital selling needs.

Enhancing. Elevating. Evolving.

Since its founding in 2011, IMC’s mission has been clear and consistent: to provide the most effective, efficient and compelling B2B Marketplace for the industries we serve – for both Buyers and Sellers. Juniper is the logical next step in our commitment to this mission, making discovery more efficient, relationships more valuable, and our physical markets more effective for our industry.
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The Foundation of Industry Innovation

Juniper is a division of International Market Centers (IMC), the world’s largest operator of premier showroom space for Furniture, Gift, Home Décor, Rug, and Apparel industries. Launched in January, 2020, Juniper by IMC is a fully integrated, omni-channel B2B commerce solution, helping buyers & sellers grow their business.  Our industry-changing platform will include a global marketplace, a full suite of integrated marketing & sales automation software, and smart showroom tools to enable in-showroom scanning, data capture, and sales tools. With bold people and bold ambitions — and by investing as much as $100 million — we will change and grow the industries we serve.


Juniper by IMC

With the backing of Blackstone, one of the world’s leading investment firms, and the acquisition of 2 top-tier technology providers, Pharos and RepZio, IMC is working WITH and FOR the industry. IMC is committing as much as $100 million-dollars to a world class digital and e-commerce division: Juniper by IMC.


B2B buyers and retailers are increasingly moving online to discover and shop products, and manage their business. Pharos is a one-stop-shop for an impressive and effective online experience, while reducing execution time, removing frustrating data silos, giving sales reps powerful sales tools, supercharging marketing, and ultimately, increasing sales.


RepZio's app for your iOS devices works online or offline. Sales Reps can view live product inventory levels, conduct inventories in the field and put together and share presentations instantly. Our in-app reports let you view your best and most active customers, you can also view your hottest products based on geographic location, and so much more.


The Time Is Now

Our buyers and sellers have spoken, and we’ve listened. They told us what they need to be more effective and to grow THEIR business… So, we reimagined OUR business to support and address those needs. IMC is working WITH and FOR the industry by investing more than 100 million-dollars in a world class digital and e-commerce division.

Juniper Leadership Team

To optimize deep industry and technology expertise, Juniper’s leadership includes principals from both Pharos, RepZio and IMC. Together, this combined executive team has more than 75 years of demonstrated experience in wholesale markets, software development, B2B commerce and customer-centric digital innovation.


Bill Furlong

Chief Executive Officer, Juniper

Alex Fraser

Senior Vice President

Max Fraser

Max Fraser

Senior Vice President

Mary Moore

Mary S. Moore

Senior Vice President

Brandon Ward

Senior Vice President