NEW YORK – April 18, 2022 – International Market Centers (IMC) today announced the appointment of Jojo Feld as Head of Growth and Engagement for Shoppe Object, its recently acquired design-focused home and lifestyle tradeshow and its Shoppe Online B2B e-commerce platform. She reports to Shoppe Object Show Director and IMC Vice President Jesse James.
“Shoppe Object is on a growth trajectory following its acquisition by IMC,” said James. “Jojo will be instrumental in fostering strategic development of the physical and digital Shoppe Object experiences while maintaining and amplifying our unique point of view. Her experience in content-based commerce is the perfect fit for thoughtfully expanding our reach.”
In the new role of Head of Growth and Engagement for Shoppe Object, Feld will focus on strategic marketing to drive expansion and market share. In the digital space, her role includes enrichment and oversight of the Shoppe Object website and Shoppe Online ecommerce marketplace plus focused development of social media strategies and management of the content creation team. Additionally, she will have a collaborative leadership role alongside James and Sales Director Renata Bokalo in strategic product category expansion, targeted brand recruitment, onsite experience development and buyer acquisition.
Feld is an expert in community-focused ecommerce. During her seven-year tenure at online gourmet content destination Food52, ecommerce revenues grew by an average of 65% year-over-year, with Feld overseeing its Buying, Merchandising, Fulfillment & Logistics and Forecasting teams. In that role she was responsible for curation of the Food52 online shop, supply chain management and licensed product development as well as creating marketing messaging, stories and themes. Additionally, she led the launch of Martha Stewart’s first direct-to-consumer ecommerce platform.
“I am thrilled to be joining the Shoppe Object team and the larger IMC family!” said Feld. “There is a huge opportunity to bring a customer-centric, content-driven approach to the B2B sector, and I’m looking forward to being a part of that journey. I am excited to be working with the team to usher Shoppe Object into its next phase of growth and innovation while building upon its curation-forward, design-first foundation.”
IMC acquired Shoppe Object in early 2022 as a strategic step in its plan to emphasize the value of curated content, support values-based commerce and bring new perspectives to its community of brands. With the investment, Shoppe Object is growing the reach of its curated and artfully presented physical and digital platform, and IMC has created a pipeline to bring new design-driven and socially conscious brands, makers and voices to its physical and digital markets while expanding into the Northeast.
The next edition of Shoppe Object runs August 14-16, 2022, at Pier 36 in New York City. For information and registration, visit www.shoppeobject.com.
About Shoppe Object: Shoppe Object is New York’s semiannual, independent home and gift show. With a curated roster of visionary brands and makers presented in an elevated setting, Shoppe Object is the ultimate resource for premier merchants and influential editors. Born of a vanguard spirit to celebrate and service the progressive retail and design community, Shoppe Object is a gathering of fellowship, an expression of ideas, and a physical manifestation of a shared ethos — dedication to, and reverence for the good, the beautiful, the inspired, the innovative and the well-made. Shoppe Object debuted to the trade in August 2018 and was founded by Jesse James of Aesthetic Movement, and Deirdre Maloney and Minya Quirk, partners in Bast & Bell and co-founders of the apparel tradeshow Capsule that was acquired by Reed exhibitions in 2013. Over a glass of wine on the Lower East Side, they imagined a scenario that combined their first-hand knowledge of the evolving home and gift market with their tradeshow expertise, and Shoppe Object was born. IMC acquired Shoppe Object in February 2022. @shoppeobject
About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the wholesale furniture, gift, home decor and apparel industries. With more than 20 million square feet of premium wholesale showroom space in High Point, N.C., Las Vegas and Atlanta, IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. With the launch of Juniper, a fully integrated omnichannel B2B commerce solution and multiline B2B e-commerce marketplace empowering buyers and sellers to better manage and grow their business at markets and year-round, IMC now provides the only omnichannel sales and marketing platform that seamlessly connects physical and digital wholesale commerce. For more information, visit www.imcenters.com.
International Market Centers Vice President and Shoppe Object Show Director