Executive Vice President, Chief Digital Officer
Mark is seasoned digital executive with 25+ years of experience transforming how organizations interact with customers and growing a company’s value proposition through innovative technology solutions. He has experience across several verticals including technology, advertising, media, FMCG (Fast Moving Consumer Goods) and financial services.
Mark has been a founder/CEO and advisor to growth-stage and Fortune 500 companies on digital strategy throughout his career. Prior to joining IMC, Mark spent the last five years in leadership positions at Amazon, Inc. Most recently, as Global Head of Business Development for Amazon Local Advertising, he delivered significant growth for the business. Crowther previously led Digital Innovation for Private Equity at Amazon Web Services (AWS), where his experience included partnering with private equity portfolio companies to build and scale new products, including designing a digital marketplace connecting buyers and sellers and automating merchant onboarding, among others.
Mark holds a bachelor’s degree in economics and politics from the University of Bristol, a master’s degree in international relations from the London School of Economics, and an MBA from Harvard Business School.